Winds of change certainly are blowing across the Indian Premier League ecosystem. Even as news comes in that a Singapore Government-backed firm Temasek is exploring investment in the IPL, from London Lalit Modi cooed yesterday he...
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Winds of change certainly are blowing across the Indian Premier League ecosystem. Even as news comes in that a Singapore Government-backed firm Temasek is exploring investment in the IPL, from London Lalit Modi cooed yesterday he...
Indian Premier League champions Royal Challengers Bengaluru have no immediate plans to follow rivals and buy franchises in overseas leagues, co-owner Satyan Gajwani said, as the new owners prioritise fan engagement over expansion.
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Chrome DM COTT has released its Advertising Recall Efficiency Report for IPL 2026, offering insights into how digital advertising campaigns performed across categories and brands during the tournament. The report examines the relationship between advertising exposure and consumer recall, measuring how effectively brands converted impressions int...
India’s biggest brands may have dominated advertising volumes during IPL 2026, but when it came to viewer recall on Connected TV (CTV), banking and financial services brands delivered the strongest impact. Despite accounting for a relatively small share of total ad impressions, BFSI advertise...
Virat Kohli has emerged as the highest earner in the 18-year-old IPL's history, grossing Rs. 230 crore from his association with Royal Challengers Bengaluru, according to a report published yesterday.
JioStar has reported its highest-ever reach for the ongoing Indian Premier League as the tournament heads into an intense playoff race. The broadcaster said the combined reach across television and digital platforms has touched 1.1 billion, highlighting the growing scale and engagement around season 19 of the tournament. According to JioStar ...