Prime Video India expands content slate; viewers get multiple choices

Prime Video has announced a fresh lineup of movies and web series for audiences in India. The platform’s latest slate includes original series, blockbuster films and international titles across genres such as action, thriller, comedy, drama and romance in multiple languages.

According to a Prime Video press release, one of the biggest upcoming releases is ‘Adarsh Baal Vidyalaya’, a seven episode comedy drama starring ‘Kay Kay Menon’. The series follows Gyaneshwar Tripathi, a school principal who tries to transform one of the city’s worst performing schools with the help of a group of teachers.

Directed by Himank Gaur, the series also stars Archana Puran Singh, Naveen Kasturia, Abhimanyu Singh, Deven Bhojani and others. It will premiere on Prime Video on July 24.

Among the films now streaming on the platform is Drishyam 3, which brings back Mohanlal, Meena and Siddique. Directed by Jeethu Joseph, the film continues the story of George Kutty, whose peaceful life is disrupted when two journalists begin investigating the real events that inspired the film based on his past.

The thriller is available in Malayalam along with dubbed versions in Tamil, Telugu and Kannada.Prime Video’s latest lineup also includes ‘Gram Chikitsalay Season 2’, where Amol Parashar returns as Dr. Prabhat to revive a struggling rural health centre while facing new challenges.

The platform has also added Karuppu, starring Suriya, a fantasy action drama about a lawyer who fights corruption, and ‘Made in India A Titan Story’, a six-part series featuring Naseeruddin Shah as JRD Tata and Jim Sarbh as Xerxes Desai.

Other upcoming titles include the investigative crime thriller ‘Raakh’, the comedy drama The Pyramid Scheme, and the courtroom thriller System, starring Sonakshi Sinha and Jyotika. Prime Video’s international lineup also features films and series such as Scream 7 and the Korean drama See You Tomorrow.

With a mix of Indian originals, blockbuster movies and international content, Prime Video aims to offer viewers a wide variety of entertainment across different genres and languages.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Prime Video India expands content slate; viewers get multiple choices

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