NDTV Marathi, 6th news channel from the stable, launched 
Korea Creative Content Agency to hold content expo in Sept 
Disney+ Hotstar targets 450 mn viewers with free T20 WC streaming 
Tilda Swinton joins Colin Farrell in Netflix’s ‘The Ballad of a Small Player’ 
SonyLIV announces cast for ‘Freedom at Midnight’ 
Zee Telugu to premiere ‘Janaki Ramayya Gari Manavaralu’ on May 6 
Harpic, News18’s ‘Mission Swachhta Aur Paani’ celebrates 1400 days of impactful hygiene awareness 
Advertising Rocks returns to Goafest 2024 with a bang 
In week 6, television advertisers fell by 40 percent.
The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV.
Advertisers in digital, on the other hand, number in the hundreds.
TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current season. In 2020, it was 6.4.
The younger demographic prefers to watch IPL on mobile (JioCinema), according to the findings of the Axis My India Consumer Sentiment Index in May.
64 percent of the survey participants in the 18-25 age group preferred watching IPL on mobile.
On TV, 23 percent of the IPL match reach is from the 2-14 age group, while only 15 percent is from 15-21 & 18 percent from the 22-30 age group.
The IPL viewership of connected TV is 55+ million, whereas on HD TV it remains at 29.8 million (without outdoor).
