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In week 6, television advertisers fell by 40 percent.
The previous season of the IPL had 98 advertisers, whereas the current season has only 59 advertisers on TV.
Advertisers in digital, on the other hand, number in the hundreds.
TV viewership remains at its second-lowest level in the last six years, with a TVR of 4.46 in the current season. In 2020, it was 6.4.
The younger demographic prefers to watch IPL on mobile (JioCinema), according to the findings of the Axis My India Consumer Sentiment Index in May.
64 percent of the survey participants in the 18-25 age group preferred watching IPL on mobile.
On TV, 23 percent of the IPL match reach is from the 2-14 age group, while only 15 percent is from 15-21 & 18 percent from the 22-30 age group.
The IPL viewership of connected TV is 55+ million, whereas on HD TV it remains at 29.8 million (without outdoor).
