When it comes to the IPL’s performance on TV, there have been numerous claims and viewership figures floating around.

We dug deep to discover what the BARC data revealed when compared to previous viewership figures.

The current season’s stand-alone figures may appear large, but when compared to previous seasons, they are less than impressive.

Point 1: 4-week IPL ratings continue to decline.

Ratings remain at their lowest point in the last five years. Viewership is 16 percent lower than the previous five seasons’ average.

The average number of IPL matches watched on TV has been declining since IPL 2020, and it is now at its lowest this year.

People are watching fewer and fewer IPL matches on television!

This decline is reflected on the Watch time decline:

Over the last 5 years, the average watch time was 211 bn minutes and this year it is down to 187 bn minutes.

Even the Core Sports TG contribution to overall Reach has decreased from 16.5 percent last year to 14.5 percent this year, making the current season reach contribution the lowest since 2018.

Advertisers are now wondering when viewership will increase.

According to a recent report by Synchronizs India and Unomer, 73 percent of IPL viewers watch on digital, while only 27 percent watch on linear TV.