OTTplay Premium, India’s first AI-powered OTT subscription, recommendation, and content discovery platform, announced a strategic partnership with Jio Fiber, via which Jio set-top box consumers will be able to access and view 19 OTTs via the OTTplay app.

OTTplay Premium is well-known for its high-quality and variety content, which is designed to provide users with a personalized, smooth, and premium streaming experience.

With this connection, Jio set-top box users will be able to download the OTTplay app from the Jio Store and gain access to prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more all under one roof.

Commenting on the partnership Avinash Mudaliar, co-founder and CEO, OTTplay Premium said,” Our partnership with Jio fiber is a strategic move to expand our reach and offer our finest content to a wider audience. Jio fiber and OTTplay Premium are aligned with a vision to offer the best and quality content to their viewers and make it accessible with just a click away. We are delighted to be able to provide Jio set-top box users with access to our extensive content collection, which includes over 20,000 hours of video, 50K+ titles, and 19+ OTT platforms in a variety of languages and genres.”

“According to our data insights, India’s OTT market revenue is expected to reach US$5.3 billion by 2027, and this strategic partnership with Jio Fiber will help us capitalize on this growth and bring the best of entertainment to our customers,” he added.

The strategic agreement between OTTplay Premium and Jio Fiber is part of the company’s ongoing efforts to broaden its reach and offer its premium content to a larger audience.