ET NOW

ET NOW Swadesh to host ‘Insurance Mahakumbh’ today

ET NOW Swadesh is set to bring the spotlight on India’s insurance sector with a special four-hour live programming initiative titled ‘Insurance Mahakumbh’, scheduled for April 18, 2026, from 11:00 AM to 3:00 PM. At a time when rising healthcare costs, climate-linked risks, and growing financial awareness are reshaping priorities, the initiative ...


ET NOW, sibling Swadesh launch ‘She Leads The Future’

ET NOW, sibling Swadesh launch ‘She Leads The Future’

Business news channel ET NOW along with ET NOW Swadesh has announced a special Women’s Day March 8 programming initiative titled ‘She Leads The Future’, aimed at examining the growing influence of women in shaping India’s economic trajectory. The special line-up explores how women across finance, technology, policy, entrepreneurship ...


ET NOW

ET NOW lines up all-day coverage for Union Budget 2026

ET NOW has announced comprehensive, all-day coverage of the Union Budget 2026, promising viewers sharp insights, live reactions and expert analysis on what the government’s fiscal roadmap means for the economy, markets, industries and households. As per a press release, the channel will go live from 7:00 am onwards on Sunday, February 1, sett...


ET NOW

ET NOW, ET NOW Swadesh roll out ‘Budget Bharat Yatra 2026’

ET NOW and ET NOW Swadesh have announced the launch of ‘Budget Bharat Yatra 2026’, a nationwide editorial initiative aimed at capturing India’s budget expectations from the ground up, as the country prepares for the Union Budget 2026. The initiative seeks to move beyond metro-centric narratives and bring forward voices from emerging business hub...


ET NOW

ET NOW rolls out new shows, sharpens focus on insight-led business coverage

ET NOW has announced a refreshed and expanded programming slate that underlines its push towards deeper, more analytical business journalism. The new line-up includes ‘All About Your Company’, ‘DEEP DIVE’, ‘BrandVerse’ and a comprehensive ‘ET NOW Year-End Programming 2025’ package, aimed at offering viewers greater clarity, context and actionabl...