ET NOW and ET NOW Swadesh will host a special edition of ‘Gold Mahakumbh’ today, October 19, from 4 pm to 7.30 pm, bringing together bullion analysts, financial experts, investment professionals and jewellery industry leaders to discuss the latest developments in the gold and silver markets.

The special programming will focus on precious metal price trends, investment opportunities and the changing dynamics of India’s gold and silver ecosystem. The discussions will examine gold’s role as both a financial and emotional asset, its safe-haven appeal, inflation-hedging potential and the broader economic factors influencing price movements.

The programme will also explore short-, medium- and long-term price trends for gold and silver, alongside investment options such as physical precious metals, exchange-traded funds (ETFs) and digital alternatives. Experts will compare these investment avenues in terms of costs, liquidity and associated risks, helping viewers understand the options available in the precious metals market.

Another key focus will be building a trusted gold ecosystem through transparent buying experiences, industry-wide standards, ethical sourcing and responsible business practices. Jewellery industry representatives will discuss the challenges of running businesses amid price volatility, including the use of hedging instruments, inventory management and strategies to manage market fluctuations.

The programme will conclude with an interactive segment for retail investors, featuring live queries, portfolio discussions and expert perspectives on commodity markets and risk management.

The expert line-up includes Chirag Mehta, CIO, Quantum Mutual Fund; Jay Prakash Gupta, Founder, Dhan; Shivanshu Mehta, Bullion Head, MCX; Kaushlendra Sinha, CEO, Indian Association for Gold Excellence and Standards (IAGES); Ajay Kedia of Kedia Advisory; Kunal Shah of Nirmal Bang; Renisha Chainani of Augmont Gold; and Kishor Narne of Motilal Oswal.

Other participants include Sachin Jain, Regional CEO – India, World Gold Council; Vikram Dhawan of Nippon India Mutual Fund; Rahul Mehta, MD, Silver Emporium; Surendra Mehta of IBJA; Khushboo Ranawat, Director, SwarnShilp Chains & Jewellers Pvt. Ltd.; Rajesh Rokde, Director, Rokde Jewellers; Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers; and Suvankar Sen, MD, Senco Gold.

The line-up also features representatives from jewellery and commodity market businesses, including Chetan Thadeshwar of Shringar House of Mangalsutra, Ashish Pethe of Waman Hari Pethe Jewellers, Ankit Kapoor of Commodity Samachar Securities, Vandana Bharti of SMC Global, Manoj Kumar Jain of Prithvi Finmart and Tarun Satsangi of R Money, among others.

Gold Mahakumbh 2026 is co-powered by Dhan and is being organised in association with IAGES as Trust Partner, with k-nest and PNG as Associate Partners.

The special programme will air on ET NOW and ET NOW Swadesh today from 4 pm to 7.30 pm IST, bringing market insights and industry perspectives to viewers interested in precious metals and their investment potential.