Disney appoints Asad Ayaz as CMO

Disney appoints Asad Ayaz as CMO

The Walt Disney Company has announced a major reorganisation of its marketing operations with the creation of a new enterprise-wide marketing and brand organisation, aimed at bringing greater cohesion to how the company engages with audiences around the world.

According to a Reuters report, Disney has named lo...


Disney

Disney Networks go dark on YouTube TV after failed renewal talks

Disney's networks went dark on Google's pay-TV platform YouTube TV after negotiations to reach a licensing deal failed, the companies said in separate statements late on Thursday. The affected Disney networks include ESPN, ABC, FX, Nat Geo, Nat Geo Wild, Disney Channel, ABC News Live and others. A source told Reuters that Disney's channels...


Disney, Formula1 collaboration to launch at Las Vegas GP

Disney, Formula1 collaboration to launch at Las Vegas GP

The Walt Disney Company and Formula1 yesterday announced their highly anticipated collaboration will kick off at the Las Vegas Grand Prix this November. The exciting global relationship, unveiled earlier this year, will “fuel the magic” for fans by blending world-class sports with Mouse House’s iconic storytelling an...


Hulu

Disney to project Hulu brand globally replacing Star

Beginning October 8, Hulu will officially become the global General Entertainment brand on Disney+, taking over from Star in international markets. The announcement was made by Disney in a media statement dated October 2, outlining a major shift in its streaming strategy as the company prepares for a fully integrated unified app experience next ...