Disney

Sports & streaming fuel robust upfront ad sales for Disney

Disney Advertising has wrapped up its 2025-2026 upfront sales season on a high note, with strong growth in streaming and sports advertising driving consistent volume compared to last year. The media giant reported a significant increase in commitments for live sports and streaming platforms, underscoring its continue...


Disney

Disney, HBO dominate Emmy nominations with combined 275+ nods

The 77th annual Emmy Awards are shaping up to be a landmark year for two of the industry’s entertainment giants The Walt Disney Company and HBO/HBO Max. Based on official press releases, Disney has earned a total of 137 nominations, while HBO and HBO Max have set a new personal record with 142 nominations, bringing the combined total to 279 acro...


Disney, Coke in global pact to tap into ‘Star Wars’ fandom

Disney, Coke in global pact to tap into ‘Star Wars’ fandom

Coca-Cola and Disney have announced a thrilling new collaboration, ‘Coca-Cola x Star Wars: Refresh Your Galaxy’ that builds on Coke’s 70-year relationship with the media company, beginning with the opening of Disneyland Resort in 1955.

The global campaign spotlights the power of ...


Netflix, Amazon, Disney, Yahoo, Roku go for different ad pacts

Netflix, Amazon, Disney, Yahoo, Roku go for different ad pacts

It’s raining advertising tie-ups all around the global media and entertainment world even as streamers start relying more on advertising to shore up revenues and nudge consumers to pay extra bucks to have the ad-free experience.

From Netflix to Amazon to The Walt Disney Company to Ro...