ctv - Indian Broadcasting World

Amagi launches in-content ad marketplace to expand CTV advertising push

Streaming technology company Amagi has expanded its connected TV advertising strategy with the launch of an in-content advertising marketplace through its ADS Plus platform, aimed at giving advertisers new ways to engage viewers beyond traditional commercial breaks. According to a press release, the company said the new marketplace will provi...

VETO T20 WC strategy marries CTV with creator-led content

VETO has announced a creator-led cricket content strategy around the T20 World Cup, bringing together some of the country’s prominent cricket voices as it seeks to strengthen its position as India’s family-first Connected TV (CTV) platform. The initiative aims to deliver expert-driven, multi-format programming designed for large-screen viewin...

CloudTV partners with Magnite, enters CTV advertising space

CloudTV has officially rolled out its connected TV (CTV) advertising platform in a move that further strengthens its foothold in India’s fast-expanding digital content ecosystem. With this strategic launch, CloudTV aims to enable advertisers to access premium ad inventory reaching over 12 million viewers across the country. According to a pre...

India TV becomes only news org with excl. CTV channels

The connected TV has experienced exponential growth in recent years, transitioning into an essential device. As highlighted by the FICCI-EY 2022 report, the number of CTV users in India has surged to 10 million, with projections to reach 40 million by 2025. This expansion...

78% surveyed own smart TV; 65% subscribe to more than one streamer: India report

With a digital transformation taking place in India and consumers steadily moving away from traditional linear TV to CTV (connected TV) and streamers, according to a new study, over 65 percent respondents subscribe to more than on...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!