ctv - Indian Broadcasting World

Kapil Sharma show’s S5 nets 12.88mn viewers on Netflix: Chrome data

‘The Great Indian Kapil Show’ Season 5 recorded 12.88 million unique viewers on Netflix during the five-day measurement window from October 4 to October 8, 2026, according to viewership data released by Chrome DM COTT. The Kapil Sharma-hosted comedy series saw particularly strong consumption on connected TV (CTV), with large-screen view...

Gracenote pushes content-first approach to CTV advertising

Gracenote, Nielsen’s content intelligence business, is seeking to reshape connected TV (CTV) advertising by using content-based metadata to offer advertisers a privacy-safe alternative to traditional id...

Television is not dying, but changing with the rise of CTV

Television may be losing its monopoly on the screen, but it is far from disappearing, with Connected TV (CTV), streaming and digital platforms giving the medium a new phase, according to an analysis published by

CTV, FAST players plan new industry council

India’s Connected TV (CTV) and Free Ad-Supported Streaming TV (FAST) players are exploring the formation of a new industry council. The proposed body, called the India Connected TV & FAST Council (ICFC), could bring key players from both sectors together...

Gracenote, PubMatic in pact for CTV inventory discovery tool

Gracenote, Nielsen’s content intelligence business, and PubMatic, a leading AI-powered adtech company delivering digital advertising performance, have announced a strategic partnership that makes connected TV (CTV) inventory easier...

BFSI brands emerge as top recall winners during IPL 2026 on Connected TV

India’s biggest brands may have dominated advertising volumes during IPL 2026, but when it came to viewer recall on Connected TV (CTV), banking and financial services brands delivered the strongest impact. Despite accounting for a relatively small share of total ad impressions, BFSI advertise...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!