Netflix, hoichoi in pact to take Bengali stories to wider audiences 
JioHotstar to offer ‘Ramayana’ on pay-per-view after theatrical run 
MIB issues advisory for TV channels on news reporting, AI use 
Netflix to expand ads plan to 15 new countries in 2027 
News18, TaMo to mark Oct 23 as ‘National Saarthi Diwas’ 
Airtel launches voice-only prepaid plans starting at Rs 185 
‘Crazy Rich Asians’ series to begin filming in 2027, says Constance Wu 
Shanaya Kapoor’s ‘Student of the Year: After Dark’ set for Nov 13 
‘The Odyssey’ to arrive on Prime Video on Nov 17 
Meta adds new AI tools for forum admins 
Prabhas’ ‘Fauzi’ teaser released on 47th birthday 
The new-age digital media is home to over 97 per cent of violative ads in FY26, and online giant Meta alone contributed nearly four-fifths of such problematic campaigns, advertising watchdog ASCI said yesterday in a report.
Tag: ads
Frodoh, Chaupal roll out first-screen ads for OTT
Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience. The new model shifts advertising away from content play...
JioHotstar launches signal-led ads with Instamart partnership
JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...
Ads stereotyping Asians create a storm in China
Advertisements featuring some Chinese models have sparked feuding in China over whether their appearance and makeup are perpetuating harmful stereotypes of Asians.
Ger...
Over 14k misleading ads of indigenous drugs reported during 2018-21: Minister
During the period August 2018 to June 2021, 14,876 instances of misleading advertisements of Indian indigenous and homoeopathic drugs were reported by vigilance centres, which were forwarded to the aut...
BARC: TV ads volumes post strong growth July-Sept’21
Ad volumes on TV continued to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, which is the highest this year, new data from BARC India said Thursday.