Sony Sports Network has unveiled its latest initiative, the ‘Iss Baar Drugs Ki Haar’ campaign, aimed at combating drug abuse among Indian youth. This movement is designed to inspire young people across India to make healthy choices and reject drug use, fostering a long-term commitment to this crucial cause.

The campaign specifically targets potential first-time drug users, encouraging them to say NO to drugs and choose a fit, fulfilling, and healthy life through sports. According to a press release from Sony Sports Network, the initiative leverages the influence of sports icons to create a substantial impact on their young admirers.

Rajesh Kaul, Chief Revenue Officer – Distribution and International Business, and Head – Sports Business at Sony Pictures Networks India, expressed pride in launching the campaign. He stated, “Sony Sports Network is extremely proud to launch the ‘Iss Baar Drugs Ki Haar’ movement. We sincerely believe that sports have the power to instill and bring about positive change among the youth. In association with India’s top athletes across disciplines, we are confident of making a statement and inspiring young India to stay away from the influence of drugs.”

Prominent athletes from various sports have joined hands with Sony Sports Network to spread the campaign’smessage. These sports icons feature in films that raise awareness about the harmful effects of drugs and encourage young people to choose the life of a champion by saying no to drugs.

Notable figures participating in the campaign include the following:

• Gautam Gambhir, Head Coach of the IndianMen’s Cricket Team
• Football stars Sunil Chhetri and Bhaichung Bhutia
• Multiple Grand Slam winner Sania Mirza
• Olympic medalist Saina Nehwal
• Smriti Mandhana, Vice-Captain of the IndianWomen’s Cricket Team
• PR Sreejesh, Veteran goalkeeper of Indian Hockey team
• Manpreet Singh, Former Captain of the IndianMen’s Hockey team
• Two-time World Champion Boxer Nikhat Zareen

Additional sports personalities supporting the campaign include:

• Gurpreet Singh Sandhu, Captain and Goalkeeper of the Indian Football Team
• Ashish Nehra, Former Team India Cricketer
• Deepak Chahar, Team India Cricketer
• Sumit Nagal, Indian Tennis Player
• Anjum Moudgil, Ace Indian Shooter
• Savita Punia, IndianWomen’s Hockey Goalkeeper
• Chirag Shetty and Satwik Rankireddy, Asian Games Gold Medalists
• Puja Tomar, the first Indian to win a fight in the Ultimate Fighting Championship (UFC)
• Sneh Rana, IndianWomen’s Cricket Team Bowler