Prasar Bharati in 2021: digital, TV viewership highlights

India’s national broadcaster Prasar Bharati, with its twin services of Doordarshan and All India Radio (AIR), may be a critic’s favourite for not living up to its ideals, but there’s no denying the fact that the network continues to serve the people of India admirably; specially in times of crises like the COVID-19. Ocassional dalliances […]

Prasar Bharati-ICCR in a pact to promote Indian culture

Indian pubcaster Prasar Bharati and Indian Council for Cultural Relations (ICCR) signed a memorandum of understanding today for promoting Indian culture. The performances of the eminent artists associated with the ICCR will be telecast on the national and international channels of Doordarshan. The dance and music performances will be showcased on DD National, DD India, […]

Pakistan tops in viewership of Prasar Bharati YouTube channels

Pakistan, with 1,24,99,952 views, tops the list of countries where Indian pubcaster Prasar Bharati’s 170+ YouTube channels have been very popular in 2021 till November-end. The United States occupies the No. 2 sport for such viewership of Prasar Bharati YouTube channels in 2021 with 97,59,289 views. And, the year is yet to end. Quoting data […]

Prasar Bharati CEO presently officiating as Chairman: MIB

The Ministry of Information and Broadcasting has said that Indian pubcaster Prasar Bharati’s chief executive Shashi S. Vempati is officiating as the chairman of the pubcaster since early 2020. Asked whether the posts of Chairman, Member (Finance) and Member (Personnel) in Prasar Bharati are vacant for a long time, Information and Broadcasting Minister Anurag Thakur […]

Prasar Bharati ties up with IIT-K for nextgen b’cast solutions

The Indian Government has said that the country’s pubcaster Prasar Bharati has entered into an agreement with Indian Institute of Technology, Kanpur (IIT-K) to develop nextgen broadcast solutions. “Prasar Bharati has entered into a Memorandum of Understanding with IIT Kanpur to develop next generation broadcast solution/roadmap for digital terrestrial broadcasting, consistent with emerging standards such […]

Prasar Bharati exploring direct-to-mobile broadcasting

Stating that Prasar Bharati had entered into a collaboration with IIT-Kanpur, where a pilot project was underway to work out the feasibility of direct-to-mobile broadcasting, Prasar Bharati CEO Shashi Shekhar Vempati has said that if this effort was successful, smartphones would be able to receive broadcast content in the near future. Speaking on Wednesday at […]