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Indian pubcaster Prasar Bharati and Indian Council for Cultural Relations (ICCR) signed a memorandum of understanding today for promoting Indian culture.
The performances of the eminent artists associated with the ICCR will be telecast on the national and international channels of Doordarshan. The dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan and Prasar Bharati News Services (digital platform of Prasar Bharati) in the form of a weekly programme.
The agreement aims to bring forth the best of Indian culture to the national and global audiences, and provide TV and digital platforms to the performing artists.
In collaboration with the ICCR, Doordarshan will produce 52 half an hour episodes, based on cultural events/concerts/performances of music/dance organized by ICCR.
The three-year agreement was signed between Mayank Kumar Agrawal, Director General, Doordarshan and Dinesh K Patnaik, Director General, Indian Council for Cultural Relations in the presence of Shashi Shekhar Vempati, CEO, Prasar Bharati, DPS Negi, Member (Finance), Prasar Bharati and other senior officers from the pubcaster and ICCR.
