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Prasar Bharati is seeking participation from private sector TV broadcasters on their proposed over-the-top (OTT) platform and, amongst other sops, offering a 65:35 revenue share in favour of private broadcasters. The revenue share will be calculated after adjusting Prasar Bharati‘s expenses for the channel, including transcoding, CDN costs, and agency commissions. According to a report […]
The Institution of Electronics and Telecommunication Engineers (IETE) has announced the election of Sunil, former Additional Director General of Prasar Bharati, as its new President for 2024-25. The election results were declared on June 16, 2024. Sunil, who has previously served as a member of the IETE Governing Council, brings a wealth of experience and […]
Former Prasar Bharati CEO Shashi Shekhar Vempati has been appointed as a professional director on the board of the Broadcast Audience Research Council (BARC) India. Vempati, co-founder of DeepTech for Bharat Foundation, brings a wealth of experience from his extensive career in various government and academic roles. Vempati’s appointment to BARC is seen as a significant step, given […]
Prasar Bharati, the government’s public service broadcaster, is gearing up to introduce its own over-the-top (OTT) platform in August, marking a significant foray into the digital entertainment space. According to ThePrint, the platform will offer free content initially, focusing on themes centered around Indian society, culture, and nationalism. A senior government official, speaking on condition […]
Retired bureaucrat Navneet Kumar Sehgal has been appointed as the new Prasar Bharati Chairman, a post that was vacant for four years. Sehgal succeeds A. Surya Prakash, whose term ended in February 2020 after he turned 70, the upper age limit for a person holding the post. Sehgal took charge on Saturday, a PTI report stated. […]
In a keynote address at the annual flagship summit on Branding and Marketing, hosted by ASSOCHAM, former CEO of Prasar Bharati Shashi Shekhar Vempati outlined the transformative impact of artificial intelligence (AI) and automation on the marketing landscape. Delving into the intricacies of technological advancements, Vempati underscored the critical significance of data privacy and ethical […]
