Prasar Bharati makes changes in DD FreeDish auction method

India’s public broadcaster Prasar Bharati has effected some changes in the auction methodology for slots on Doordarshan FreeDish, which is a subscription free DTH service. The changes, effective immediately, were unveiled after a meeting at Prasar Bharati earlier this month and are aimed at, amongst other things, ensuring private satellite channels that join the FreeDish […]

Prasar Bharati invites tenders for OTT marketing, PR agency

India’s public broadcaster has invited offers from professional agencies for undertaking marketing and PR activities ahead of the launch of its OTT platform. The scope of work will include conceptualising, designing non-traditional and attractive merchandise for different audiences as per requirement and advising Prasar Bharati on appropriate media options and formats for marketing campaigns. (Representative […]

Pubcaster Prasar Bharati floats tender for OTT platform

When the government earlier had said that Prasar Bharati would foray into the world of streaming, sceptics had swiped it aside. However, now it seems that the government is serious about the national broadcaster getting into the streaming business. The pubcaster released a draft OTT Request for Proposal (RFP) document, outlining goals, features of the […]

Anurag Thakur: Prasar Bharati News Service not shutting down

The Ministry of Information & Broadcasting (MIB) has denied that plans are afoot to shutter Prasar Bharati News Service and scotched rumours about the departure of the unit’s head. “No Sir. Prasar Bharati News Service (PBNS) is a part of (the) digital platform of Prasar Bharati setup to strengthen its digital presence,” Minister for Information […]

Hindusthan Samachar one of several news agencies used by Prasar Bharati: Thakur

The Ministry of Information and Broadcasting (MIB) yesterday informed the Indian parliament that public broadcaster Prasar Bharati relies on multiple sources for news feeds and not a single entity. Replying in Rajya Sabha (Upper House) to several queries that questioned whether it was true that Prasar Bharati recently signed an agreement with Hindusthan Samachar, allegedly […]

FreeDish’s regional foray on to up coverage: Ex-CEO Prasar Bharati Vempati

Even while likening Doordarshan FreeDish to a ration shop offering non-premium basic TV entertainment fare to the masses, former chief executive of Prasar Bharati Shashi Shekhar Vempati admitted that distribution focus now is shifting to non-Hindi speaking markets like South and North-East India to fuel further growth. “I see FreeDish as a ration-shop…if the consumers […]