Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has broadened its content portfolio by adding four flagship B4U channels—B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri—to its growing slate. The move brings a richer selection of blockbuster films and chart-topping music to Samsung Smart TV users across the country, offering seamless entertainment at no cost.

According to a Samsung TV Plus press release, this partnership is part of the platform’s continued efforts to serve Indian audiences with curated, premium content through over 125+ FAST channels. With B4U’s entry, viewers now gain free access to a vast library of Hindi cinema, musical hits, and vibrant regional content from one of India’s most recognizable entertainment brands.

“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

B4U, which enjoys a global footprint across more than 100 countries, has been a cornerstone of Indian film and music entertainment for over two decades. From mainstream Bollywood to regional cinema and retro hits, the network has built a diverse and loyal following across generations.

Speaking on the new venture, Johnson Jain, Chief Revenue Officer, B4U, added, “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content. In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”

As India’s digital-first audiences increasingly turn to Connected TV for home entertainment, Samsung TV Plus continues to redefine how content is accessed and enjoyed. The integration of B4U channels only strengthens its appeal as a one-stop destination for compelling, culturally relevant programming—delivered without subscription, sign-up, or hidden fees.