Crafting a compelling narrative of a bold and progressive India, the Public Relations Consultants Association of India (PRCAI) debuted its first-ever podcast series, ‘Uumute with PRCAI’ on World PR Day that was celebrated on July 16.

The collection consists of 10 inaugural episodes that will be unveiled by India’s most influential PR professional body, saluting brand India and recognizing the contributions of public relations professionals in shaping the world.

The exclusive series brings together business leaders and valued ‘Opinions that Matter’ from diverse speakers from the worlds of business, politics and culture, to amplify the voices of thought-leaders shaping the rising India, PRCAI said in a press release.

Thought-provoking, yet light-hearted conversations of individual success stories will empower listeners to critically think about the challenges and opportunities in an evolving landscape.

The podcast is hosted by Niret Alva, an award-winning television journalist, producer, anchor, director and educator, who has been awarded a National Award (Indian) for Excellence in Visual Science-Based Communication and an international award (Asian Television Award) for Best Anchor in a Current Affairs Series.

Alva, selected as an Asia 21 Leader by the New York-based Asia Society, with his rich and extensive experience, will help bring out interesting and authentic conversations.

“I have enjoyed interviewing these inspirational leaders and getting them to tell their unique stories. These stories will inspire, motivate and challenge listeners as they listen to how these industry leaders lead, deal with adversity, and find balance in their everyday lives.  It’s a great initiative from the public relations fraternity,” said Alva, who is also the co-founder of Miditech Studios.

The show will feature renowned names, including Ravi Venkatesan, Chairperson of The Global Energy Alliance for People and Planet (GEAPP); Entrepreneur Priyanka Gill; Vikram Sakhuja, Group CEO of Madison Media, and OOH; Arundhati Bhattacharya, Chairperson and Chief Executive Officer of Salesforce India and Avinash Pant, Former, Director-Marketing for Meta.

The inaugural 10-part series, sponsored by Adfactors PR, rolled out its first episode featuring Ravi Venkatesan, Chairperson Global Energy Alliance for People & Plant (GEAPP) and Global Alliance for Mass Entrepreneurship (GAME) yesterday on 75+ platforms, including Spotify, Google Podcasts, Apple Podcasts, Anchor, Bingepods, JioSaavn and whenever you get your audio content.

At a time when the communication industry is experiencing an upward trajectory, harnessing the power of effective communication is paramount.

According to PRCAI’s research, the Study of Public Relations Insights, Nuggets and Trends (SPRINT) 2022-23, PR professionals are being increasingly recognised by the C-suite for their invaluable contribution. Eight out of 10 respondents said that India Inc. leadership is working closely with its corporate communications team to devise strategies for brand communication.

“It is exciting to celebrate our profession and all the hard work of the community on this World PR Day with a new podcast series from PRCAI. We believe that there is an evolution in the value proposition being offered by the communications industry to businesses through credible narratives, powerful storytelling and shaping public opinion.

“‘Unmute With PRCAI’ aims to connect the creative communications world with India Inc, together crafting an honest narrative of a bold new India, saluting India’s compelling story in what could be the Indian century,” said Deeptie Sethi, CEO, PRCAI.