OTT aggregation platform OTTplay has announced a strategic partnership with Studio Jadu to syndicate a new line-up of AI-enabled animated series, marking one of the first OTT syndication deals of its kind globally.

The collaboration will bring Studio Jadu’s next-generation animated titles to OTTplay’s discovery-driven ecosystem, giving audiences access to a fresh slate of innovative storytelling built using Jadu’s proprietary creator workbench. The technology behind the workbench enables creators to refine scripts, strengthen character arcs, and accelerate production—while ensuring that human creators remain the ultimate authors of their stories.

“At Studio Jadu, we’re building tools that empower creators by helping them bring the stories they imagine to life and reach audiences directly. This partnership with OTTplay represents the first step on that journey—connecting creator rooms to mainstream OTT viewers, while keeping artists firmly in control,” said Masoud Loghmani, Founder and CEO of Studio Jadu.

Commenting on the collaboration, Avinash Mudaliar, Co-Founder and CEO of HT Labs (which operates OTTplay), said, “We’re proud to be among the first mainstream OTT destinations in India—and possibly globally—to syndicate AI-enabled animation. Together with Studio Jadu, we’re enabling a new generation of creator-led storytelling.”

The partnership is expected to open new avenues for AI-assisted entertainment on OTT platforms, combining technology with creative craftsmanship to deliver immersive animated experiences that redefine how audiences discover and consume digital content.