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The number of advertisers on television for the Indian Premier League (IPL) 2023 has consistently decreased. According to the most recent BARC data, the number of advertisers on television has decreased by 42 percent in the first 29 games of this season.
According to the data, the IPL has only attracted 47 advertisers on TV this year. In the previous season, this figure was 81.
Last year’s IPL advertisers decided not to advertise on television this year.
The number of brands and categories advertised on TV during this season reflects the decreased advertiser interest.
According to the BARC report, only 37 categories have advertised on television this season, representing a 35 percent decrease in categories advertising on television this year. Last year, until the first 29 matches, 57 categories were advertised on television.
As a result, the number of brands advertising on TV has decreased, with only 86 brands joining this year. In 2022, IPL saw 136 brands advertise on TV, a 36 percent decrease from this year. Brands that bet heavily on television until last year are absent this season.
According to the BARC data, viewership on TV has been on the decline. Whereas, digital viewership is breaking new records. JioCinema’s viewership crossed the 2.4 crore mark during the CSK-RCB match last week.
