On April 23rd, 2024, News18 Bangla, News18 Odia, News18 Assam North East, and News18 Gujarati language cluster channels showcased exceptional performance on social media platforms during the first phase of elections. The channels demonstrated outstanding coverage, reflecting their remarkable viewership and growing influence.

News18 Bangla emerged as a frontrunner with 9 million YouTube views and 8 million Facebook views, surpassing competitors ABP Ananda and Republic Bangla. This milestone solidified News18 Bangla’s position as a leader in digital engagement, According to the press release.

Meanwhile, News18 Odia led the pack with 8 million YouTube views, establishing itself as the top performer on the platform. This achievement positioned News18 Odia ahead of its competitors, including OTV and Kanak News.

In the Assam and Northeast region, News18 Assam Northeast delivered a remarkable performance with 3 million YouTube views, outperforming competitors Newslive and DY365.

Additionally, News18 Gujarati attained the highest viewership on Facebook with 2.13 million views, surpassing competitors VTV Gujarati and ABP Asmita.

The impressive success of News18 language cluster channels can be attributed to their updated programming strategy, which prioritizes timely, authentic, and relevant news coverage. By delivering comprehensive and insightful content, these channels have captured the attention of digital audiences across various regions.

The viewership data, sourced from Playboard and Crowdtangle on April 19th, 2024, underscores the significant impact of News18 regional channels on digital platforms during the first phase of elections.