Dish TV, a leading DTH provider in India, has embarked on a groundbreaking journey to redefine entertainment consumption with the launch of ‘Dish TV Smart+’ services. This pioneering initiative marks a significant milestone in the industry by offering customers access to both linear TV subscriptions and OTT content on any screen, anywhere, without any additional cost. The introduction of ‘Dish TV Smart+’ services underscores Dish TV‘s commitment to enhancing convenience, flexibility, and entertainment options for its customers.

According to the press release,through the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including both new and existing subscribers, will have the opportunity to enjoy popular OTT apps alongside their chosen TV subscription packs. This comprehensive entertainment ecosystem enables viewers to access entertainment content anytime, anywhere, across various devices, including Watcho-the OTT Super App, smart devices, set-top boxes, and smart Android STBs. Moreover, Dish TV will collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly integrate their services into these devices, further enriching the user experience.

Manoj Dobhal, CEO of Dish TV India Limited, expressed enthusiasm about the transformative potential of the new proposition, stating, “With ‘Dish TV Smart+’ services, we aim to set a new standard for immersive and accessible entertainment experiences in India. By offering a holistic and complete entertainment solution, we simplify choices for our customers and reaffirm the equal importance of traditional television and OTT platforms in today’s age.”

Dobhal reiterated Dish TV’s unwavering commitment to customer satisfaction, emphasizing that every decision is centered around delivering value and convenience. He added, “With ‘Dish TV Smart+’ services, we cater to all the needs of a modern Indian family, staying true to our motto – Naye Bharat Ka Smart Connection.”

To effectively communicate this visionary proposition, Dish TV has launched a comprehensive marketing campaign spanning multiple channels, including television, digital, print, and corporate outreach. The campaign aims to amplify the message of entertainment accessibility on any screen, anywhere, ensuring broad awareness and adoption among consumers.

Sukhpreet Singh, Corporate Head of Marketing at Dish TV & Watcho, highlighted the brand’s commitment to leading a paradigm shift in entertainment consumption. He emphasized the importance of directly engaging with consumers through a multi-channel marketing approach, prioritizing customer satisfaction and delivering unparalleled entertainment experiences.

Dish TV’s transition from a DTH operator to a complete entertainment provider reflects its dedication to meeting evolving consumer preferences and driving innovation in the industry. By prioritizing customer needs and fostering strategic collaborations, Dish TV is poised to set new standards for entertainment delivery and enhance the entertainment experience for millions of households nationwide.