News18 Bangla surpasses ABP Ananda, claims dominance in WB market
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3 weeks ago 02:04:53pm Television

News18 Bangla surpasses ABP Ananda, claims dominance in WB market

New Delhi, 12-February-2024, By IBW Team

News18 Bangla Overtakes ABP Ananda, Asserts Dominance In West Bengal Market

In a significant turn of events, News18 Bangla has asserted its dominance in the West Bengal market, surpassing ABP Ananda, according to recent Broadcast Audience Research Council (BARC) data.

Showcasing remarkable week-on-week growth, the channel has secured a higher market share during the 8 am-8 pm time slot, solidifying its position as the leading news source in the region.

Over the past seven weeks, News18 Bangla has exhibited commanding growth, outperforming Republic Bangla, TV9, and Zee 24 Ghanta by impressive margins of 50.6 percent, 71.8 percent, and 188 percent, respectively (Source: BARC, Week 5’24, All India, TG:15+).

The channel’s cumulative reach has surged, leading ABP Ananda by a significant 27.8 percent margin (Source: BARC, Week 4’24, All India, TG 15+) All Day.

News18 Bangla’s dominance extends to the 8 am-8 pm time slot, where it commands a 26.2% market share, surpassing ABP Ananda at 24.2% (Source: BARC; West Bengal; All 15+; All Days, 08:00 – 20:00; Week 5’24; Market Share%).

This success is attributed to News18 Bangla’s strategic focus on delivering the fastest, most authentic, and relevant information.

The channel has revamped its programming to spotlight local issues while providing a national perspective, reflecting its commitment to serious and inclusive journalism.

The exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in News18 Bangla’s ascendancy, resonating with viewers across the state.

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