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News18 Bangla, a prominent player in the Bengali news segment, has launched a comprehensive 360-degree advertising campaign to showcase its dominance in the region.
The campaign aims to highlight the channel’s remarkable performance and a significant lead of 27.8 percent over its closest competitor, ABP Ananda, as per BARC data (Weekly Cume Reach 000, Week 4’24, All India, TG 15+).
As part of this multimedia campaign, News18 Bangla unveiled a striking full-page front jacket advertisement in all editions of Bartaman Newspaper on February 12, emphasizing its superior position in the Bengali news landscape.
The campaign extends further with strategically placed out-of-home ads across popular locations in Kolkata such as Park Street, Shyambazar Crossing, and various other key spots. Additionally, branding placements in Kolkata’s renowned movie theatres and amplification across trade media platforms have bolstered the campaign’s reach.
News18 Bangla’s dominance isn’t confined to traditional media alone; it has also made significant strides in the digital realm.
According to Comscore data, bengali.news18.com garnered 4.39 million unique visitors in December ’23, surpassing competitors like Anandabazaar.com and ABP Live Bengali. Moreover, the channel has amassed the highest combined views on Facebook and YouTube, totaling 235 million, outperforming rivals like ABP Ananda and R Bangla, as per Crowdtangle and SocialBlade statistics.
The channel attributes its success to its renewed programming strategy, focusing on delivering timely, authentic, and relevant news coverage.
By addressing local issues while providing a national perspective, News18 Bangla has resonated with viewers across West Bengal. This approach underscores the channel’s commitment to delivering inclusive journalism that caters to the diverse needs of its audience.
With this latest achievement, News18 Bangla continues to raise the bar in both traditional and digital media platforms, solidifying its position as the preferred destination for Bengali news consumers seeking credible and comprehensive coverage.
