Netflix surpasses 300mn subscribers in Q4
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3 weeks ago 02:00:36pm Television

Netflix surpasses 300mn subscribers in Q4

New Delhi,22-January-2025, By IBW Team

Netflix surpasses 300mn subscribers in Q4

Streaming giant Netflix has wrapped up 2024 with extraordinary milestones, reporting record-breaking growth in revenue, subscribers, and profitability. 

The company added a staggering 19 million paid subscribers in the fourth quarter, bringing its global total to 301.6 million. Revenue for the year surged by 16 percent, with operating income exceeding $10 billion for the first time, marking a pivotal achievement in its history, IANS reported.

The fourth quarter proved to be a standout period for Netflix. Revenue jumped 16 percent year-over-year to $8.5 billion, bolstered by a 15 percent rise in average paid memberships and a 1 percent growth in average revenue per membership (ARM). Operating income for Q4 reached $2.3 billion, a 52 percent increase compared to the same period in 2023. Earnings per share (EPS) doubled to $4.27 from $2.11 a year ago, showcasing robust financial health.

Membership growth was driven by record-breaking net additions, with Netflix outperforming its Q3 2024 figures (5 million) and Q4 2023 numbers (13 million). Ad-supported plans contributed significantly, accounting for over 55 percent of sign-ups in countries offering such options.

Netflix’s Q4 content lineup exceeded expectations, cementing its leadership in global engagement. ‘Squid Game’ Season 2 is on track to become one of the platform’s most-watched original series, while the film Carry-On entered Netflix’s all-time Top 10 films list. ‘The Jake Paul vs. Mike Tyson’ fight broke records as the most-streamed sporting event in history. On Christmas Day, Netflix delivered the two most-streamed NFL games ever, underlining its expansion into live programming.

To support continued investment in content and innovation, Netflix announced price increases across several markets, including the U.S., Canada, Portugal, and Argentina. The company also unveiled an Extra Member with Ads offering in 10 of the 12 countries with ad-supported plans, providing greater flexibility and choice for subscribers.

Explaining its pricing strategy, Netflix stated, “As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more. Our ads plan allows us to offer lower price points, which remains popular, contributing to a nearly 30 percent quarter-over-quarter growth in membership on these plans.”

Looking ahead, Netflix projects 2025 revenue between $43.5 billion and $44.5 billion, a $500 million increase over previous forecasts. The company expects its operating margin to reach 29 percent, reflecting continued efficiency and scale.

The return of major series like ‘Wednesday’, ‘Stranger Things’, and ‘Squid Game’ in 2025, along with a focus on gaming and live programming, positions Netflix for sustained growth. The company also plans to refine its reporting, discontinuing quarterly updates on paid memberships and ARM starting Q1 2025, but will share milestones when achieved.

With 301.6 million subscribers and a forward-looking strategy, Netflix has solidified its position as the global leader in streaming. By blending innovative pricing models, high-impact content, and new revenue streams, Netflix is poised to shape the future of entertainment in 2025 and beyond.


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