NDTV Rajasthan, the network’s second regional channel, has launched on September 5, 2023.
The regional channel and website extend NDTV’s trust legacy to the ‘land of kings,’ India’s largest state by area.
NDTV will bring 35 years of journalism experience to the state and promises to go beyond politics. Their emphasis on on-the-ground reporting will provide the public with a much-needed voice.
Their emphasis on hyper-local utility news, youth issues, gender and climate, incisive coverage of cities and villages, NDTV’s legacy of covering elections from the ground, and intelligent analysis lend the regional channel a global perspective.
According to the channel, they will highlight the state’s rich cultural diversity, including its history, music, dance, entrepreneurship, and language.
Sanjay Pugalia, NDTV’s Executive Director and Editor-in-Chief, reiterated the company’s commitment to journalism of trust. He said, “Our decision to go regional stems from our desire to provide hyper-local, relevant news to people living in Rajasthan. Our reporters and stringers will ensure no region, city or village feels alienated from the capital.”
Adding to the sentiment, Senthil Chengalvarayan, NDTV’s Executive Director, added, “The launch of NDTV Rajasthan comes at a time when news has increasingly become limited to politics and not much else. We want to change this and ensure every citizen of Rajasthan feels that their voice matters.”
NDTV Rajasthan will be available on leading local cable and DTH networks.
NDTV Rajasthan and NDTV Madhya Pradesh-Chhattisgarh mark the beginning of NDTV’s foray into regional news, with many more launches planned in the next few months.