NBC Olympics selects Amagi for UHD Cloud playout
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2 months ago 06:04:58am

NBC Olympics selects Amagi for UHD Cloud playout

New Delhi, 09-June-2021, By IBW Team

NBC Olympics selects Amagi for UHD Cloud playout

NBC Olympics, a division of the NBC Sports Group, has selected Amagi to provide UHD playout with cloud automation for its production of the Games of the XXXII Olympiad, which takes place in Tokyo starting July 23, specifically on Olympic Channel.

The announcement was made by Anil Abraham, Director, Systems Architecture, NBC Olympics, and Srinivasan KA, co-founder, Amagi.

As part of the agreement, Amagi will deploy its award-winning cloud playout platform, Amagi CLOUDPORT, and live sports/news automation solution, Amagi LIVE, to create Olympic Channel’s live coverage in UHD.

With HEVC playout and mezzanine quality UHD encoding, Amagi CLOUDPORT architecture creates a new benchmark for video transmission over IP, especially for a global and premium live sporting event such as the Olympic Games, an official statement from Amagi stated.

“NBC Olympics, along with NBC Sports Group, are together setting a shining example of how sports broadcasters can put the power of cloud technologies to create unparalleled experience for the viewers as well as those involved in managing broadcast operations,” said Srinivasan KA in a statement.

 “Amagi is delighted to be their cloud technology partner and create new milestones in live sports broadcast on a global scale through innovation, superior quality and reliability,” he added.

“Amagi’s support for JPEG-XS, SMPTE 2110, and AMWA NMOS along with a cloud native software architecture combines to give NBC Olympics a powerful solution for UHD playout,” said Abraham, adding, “It is a game changing combination that allows for the flexibility of cloud based remote control with the low video latencies expected for sports.”

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in US television history. NBCUniversal owns the US media rights on all platforms to all Olympic Games through 2032.

Amagi is a next-gen media tech company that provides cloud broadcast and streaming TV solutions to TV networks, content owners and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on free-ad-supported TV and SVOD platforms.


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