TRAFFIT, a collaboration between Mirchi and Cult.Fit, aims to keep Bangaloreans healthy and active while stuck in traffic.

A recent study found that Bangaloreans spend an average of 234 hours per year stuck in traffic. Mirchi 95 has launched drive-time exercises led by Cult.Fit experts on its radio and digital channels to address this issue. The two-week campaign will include fitness programs for listeners as well as social media and digital content highlighting quick and easy ways to stay active.

Commenting on the activity, M. N Hussain, Business Director, Mirchi (APT, KAR), said, “Mirchi has always strived for the betterment of society. We recognized the increasing traffic in Bangalore and the number of hours consumers spend in traffic and developed a novel solution to turn traffic jams into fitness centers. With an initiative of this magnitude, we are delighted to have collaborated with Cult.Fit who helped us enhance it further by bringing their expertise to the table. We are excited to hear from our listeners about this initiative.”

“When we at Cult.Fit first heard the idea of fitness in traffic, we immediately jumped into it because traffic is a great place to bring focus back to one’s body and basic breathing that several people tend to get wrong”, said Shwetambari Shetty, Fitness Expert, Cult.Fit.