Meta signs multi-year partnership with UFC

Meta Platforms has signed a multi-year deal to become the first “official fan technology partner” of Ultimate Fighting Championship (UFC), whose CEO was elected to the Facebook-parent’s board in January.

Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league’s official social media partner, UFC said in a statement yesterday, according to a Reuters report.

Meta will have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” events, along with numerous broadcast features and creative in-arena fan experiences. Financial terms of the deal were not disclosed.

Meta CEO Mark Zuckerberg (in the picture) has developed a relationship with UFC chief executive Dana White (in the picture) in recent years as a mixed martial arts enthusiast and recreational fighter.

White, along with two others, was elected to Meta’s board in January. The UFC CEO is also a friend of US President Donald Trump and had spoken in support of his candidacy at the Republican National Convention in July.

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RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!