Live Times, India’s first Global Multicast News Hub, has marked a significant breakthrough in the country’s broadcast landscape by emerging as Mumbai’s No. 1 news channel in engagement. As per BARC Week 45 data, the channel has recorded an unprecedented Average Time Spent (ATS) of 1 hour and 23 minutes, a historic achievement in one of India’s most competitive news markets.

According to the Live Times press release, this milestone places the channel ahead of several long-established national players, indicating a notable shift in viewer preferences—particularly among younger, urban audiences who are gravitating toward credible, fact-driven reporting. ATS remains one of the most vital performance indicators in broadcast media, reflecting not just reach but the depth of viewer loyalty and content stickiness. Live Times’ exceptional score demonstrates its ability to hold audience attention for longer periods, signalling strong trust and consistent engagement.

Dilip Singh, Founder of Live Times, called the achievement “historic and unparalleled”, noting that the unprecedented ATS reinforces the channel’s commitment to truth-based journalism. “This gives us strength to continue with the truth-based journalism, and we thank the viewers for the continued support and encouragement,” he said.

Live Times’ rising viewership is further supported by its widespread availability across major platforms. In broadcast distribution, it can be accessed on DD Free Dish (Channel 100), Tata Play (539), Airtel Digital TV (385), Dish TV (665), Sikka Cable (519), and Jio TV (359). The channel also enjoys a strong digital presence on Tata Play Mobile, Airtel Xstream, Dish TV Watcho, and DD Waves, making it accessible to viewers across traditional and digital environments.

With this new benchmark, Live Times has positioned itself firmly as a leading force in Mumbai’s news ecosystem—one that blends credibility with modern, multi-platform reach to meet the expectations of today’s evolving audience.