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Kajaria Tiles has come on board as the principal sponsor for the Royal Challengers Bangalore (RCB) women’s team for Women’s Premier League.
Kajaria Tiles, the largest manufacturer of ceramic and vitrified tiles in the country, said it has become the principal and front of jersey sponsors of the Royal Challengers Bangalore Women’s team.
Smriti Mandhana, one of the most popular women cricketers in the country has been named as the captain of the RCB franchise, and she will lead a team composed of big names like Sophie Devine, Ellyse Perry, Renuka Singh, Richa Ghosh and others in a bid to win the inaugural edition of the Women’s Premier League, which kicks off on the 4th of March in Mumbai.
Kajaria has been associated with Indian cricket for a long time, the company said in a statement, adding most recently as the title sponsors for India’s Zimbabwe Tour.
Speaking of the association, Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd, said: “We have been waiting for an opportunity to support Women’s cricket and the Women’s Premier League is the perfect platform. RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women’s cricketers are among the best in the world and the Women’s Premier League will help bring their talent to the fore.
“The Women’s Premier League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports.”
According to Rajesh Menon, Head & Vice President of Royal Challengers Bangalore, “We are delighted that Kajaria, an established Indian brand, is our title sponsor for the inaugural women’s T20 league. We appreciate their partnership and support as we endeavor to play a key role in building and scaling the league.”
The Women’s Premier League was announced towards the end of 2022, with the successful franchise bids unveiled earlier this year. The five teams will play 22 matches across two venues in Mumbai with the finals slated to be on March 26.
