JioCinema, the official digital streaming partner of IPL 2023, has broken world records for digital sports viewing, with over 1500 Cr. video views in the first seven weeks.
The first qualifier match between Chennai Super Kings and Gujarat Titans on Tuesday had the highest concurrent viewership in IPL history.
The concurrency soared to 2.5 Cr. in the final overs of the second innings, enthralling a massive audience.
In terms of digital concurrency, this season has surpassed the previous IPL record of 18.7mn viewers set in 2019.
Surprisingly, more than 13 matches this season have exceeded the 18mn peak concurrency benchmark.
JioCinema had previously broken IPL’s peak concurrency records twice.
During the Chennai Super Kings vs. Rajasthan Royals match on April 12, the platform reached a peak of 2.23 crores.
Five days later, during the Royal Challengers Bangalore vs Chennai, Super Kings match, it broke its record with 2.4 cr.
After the unprecedented response to date, JioCinema released a 360-degree viewing feature to delight fans, showcasing the power of immersive fan engagement on digital.
Viewers have enjoyed the unique language feeds including Bhojpuri, Punjabi, Marathi, and Gujarati, and digital-only features like Multi-cam, 4K, Hype Mode, and have revelled in exciting, action-packed and exclusive content including highlights, top player interviews including Virat Kohli, Hardik Pandya, Faf Du Plessis, Rashid Khan, David Miller through partnerships with top IPL teams.
JioCinema has 26 top brands partnering for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, Jio (Associate Sponsor) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.