The Indian Performing Right Society (IPRS) has officially launched its nationwide campaign, ‘My Music, My Rights,’ coinciding with the auspicious occasion of Vasant Panchami.

This initiative aims to initiate a national dialogue on the intrinsic value of music and the crucial need to support creators for a sustainable music industry.

India’s rich musical heritage, deeply embedded in its cultural tapestry, is celebrated globally, with roots traced back to ancient texts. However, despite this cultural significance, music creators often face significant challenges in building a sustainable livelihood from their craft.

A recent study by EY titled ‘The Music Creator Economy: The Rise of Music Publishing in India’ reveals that India generates over 20,000 original songs annually contributed by 40,000 music creators, contributing over INR 12,000 crores in revenues each year. Despite these impressive numbers, many music creators encounter financial challenges in pursuing a full-time career in music.

The ‘My Music, My Rights’ campaign aims to bridge this gap by raising awareness and providing support to music creators across the nation.

Through a series of workshops, seminars, and both online and offline sessions, IPRS seeks to address challenges such as accessibility, copyright awareness, and publishing rights. The campaign endeavors to empower creators to navigate the intricacies of the music industry effectively.

Varun Grover, author, poet, actor, and film director, expressed his thoughts on the initiative at the launch event ‘Raga to Rock,’ stating, “This event is not just about songs and melodies; it’s a platform to ignite vital conversations about recognizing and supporting creativity and those behind the creation. Let’s harmonize our voices to elevate the value of music and nurture it as a cornerstone of our nation’s cultural identity.”

Rakesh Nigam, CEO of IPRS, emphasized the importance of empowering music creators in the evolving music industry. He stated, “Recognizing the rich musical heritage and the immense value of music in our lives, let’s acknowledge our collective responsibility as a nation to support, nurture, and foster the music of our land towards a thriving and enduring future.”

The ‘My Music, My Rights’ campaign signifies a significant step towards empowering music creators and underscores the collective commitment to preserving and nurturing India’s diverse musical landscape for generations to come.

Specifically designed for music creators and professionals in the industry, the campaign provides valuable knowledge and resources to navigate the evolving landscape of music and royalties.