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In 2021, global ad spend is estimated to grow by 10 per cent, while India is projected to be the 9th largest market on ad spend in 2021, according to a new report put out by GroupM, which is the world’s leading media investment company.
The report, titled This Year, Next Year, 82 per cent of the global incremental ad spend in 2021 is to come from top 10 markets and India is to be the 6th largest contributor to incremental ad spend in 2021 and second fastest growth market amongst the top 10.
In 2021, India ad spend is estimated to grow by 23 per cent. Of the Rs15,000 crore of incremental ad spend in 2021, the share of digital is projected to be 40 per cent, the GroupM report states.
The other media sectors’ (non-TV and digital) share of overall India ad spend in 2021 has been projected to be 20 per cent, while the digital’s share of the overall India ad spend in 2021 has been pegged at 35 per cent.
So, which sectors will fuel this ad spend? The GroupM report adds that with FMCG and e-commerce laying the foundation, auto, telecom, retail, durables are to be growth drivers of India ad spend in 2021.
