HCLTech, a leading Indian global technology company and the DP World Tour (golf) has announced that the tech company will be the Official Digital Experience Partner of the Tour. Additionally, the DP World Tour, a premier men’s professional golf circuit of the European Tour group, has selected HCLTech to lead a multi-year programme transforming the Tour’s global digital presence, with a strong focus on fan-centric innovation.

According to a press release from the tech company issued in India and London, HCLTech will design and deliver next-generation digital experience platforms — anchored by the DP World Tour website and app — to reimagine how fans worldwide discover, follow and engage with the sport of golf.

In addition, HCLTech will serve as an Official Marketing Partner of the Tour, with Official Partner status at five DP World Tour tournaments each season, along with significant hospitality, on-site and digital activations.

The DP World Tour, known as golf’s global tour with players from 46 nationalities, operates in an increasingly data-rich, real-time environment where fans expect seamless access to live action, storytelling and insights across devices and geographies. HCLTech will bring together its expertise in digital engineering, experience design, data platforms and large-scale transformation to build high-performance, scalable web and mobile platforms that are intuitive, resilient and aligned with the Tour’s global brand, the release added.

The transformed digital ecosystem will serve the needs of fans, on-course spectators, players and coaches, as well as media and commercial partners, enabling effortless access to live content, immersive experiences, in-depth analytics and personalized fan journeys across every interaction.

Speaking about the partnership, Jill Kouri, Chief Marketing Officer, HCLTech, said, “We’re excited to partner with the DP World Tour as both a client and a core marketing activation partner. On the client side, we’re excited to be involved in a digital transformation programme that will make it easier for fans to discover, analyze and share the moments that matter.

“From a partnership perspective, the collaboration further amplifies HCLTech’s global brand presence, expanding our reach to diverse international audiences, primarily in Europe.”

Michael Cole, Chief Technology Officer, DP World Tour, stated “The DP World Tour has a truly global fan base, which demands a world-class digital ecosystem to engage fans seamlessly, week after week. As we continue to elevate our digital ambition, we selected HCLTech for its deep engineering heritage, proven expertise in building large-scale, always-on digital platforms and its ability to translate technology into meaningful fan experiences.”

Max Hamilton, Executive Commercial Director, DP World Tour, added, “Golf is traditionally the ‘sport of business,’ and the Tour’s global platform provides a targeted and flexible platform for HCLTech to showcase their innovation at scale and connect with audiences worldwide.”