Excitel, a home internet startup, is taking its successful ‘Drive Safely’ Out-of-Home (OOH) campaign to Hyderabad, Bengaluru and Jaipur.

This campaign aims to encourage safe and attentive driving, with messaging like ‘Calls are more exciting at home, Chats are more exciting at home,’ and ‘Games are more exciting at home.’

The ‘Drive Safely’ campaign was originally launched on the streets of Delhi with billboards placed across 300 strategic locations. With its expansion into Hyderabad, Bengaluru, and Jaipur, this initiative advocates for a collective commitment to road safety among commuters.

The campaign aims to foster a culture of responsible and attentive driving, encouraging individuals to prioritize safety on the roads, Financial Express reported.