David Ellison has directly addressed growing concerns from cinema owners over the proposed $110 billion acquisition of Warner Bros. Discovery, assuring that the combined entity will commit to producing at least 30 films annually if the deal receives regulatory approval. Speaking at CinemaCon in Las Vegas, Ellison made a strong pitch to theatre operators, seeking to ease fears around consolidation and its impact on theatrical releases.

According to a Reuters report, Ellison used the platform to personally reassure thousands of cinema owners and executives, emphasising that the merged company would maintain a steady and robust pipeline of films. Addressing the audience directly, he reiterated that the commitment is not just a projection but a firm promise tied to the company’s long-term theatrical strategy.

Ellison pointed to the track record of Paramount Global, which merged with Skydance Media last year, to demonstrate its ability to scale production. The studio is set to release 15 films this year, a notable increase from eight in 2025, indicating a clear upward trajectory in output. He further assured that all films would receive an exclusive theatrical window of at least 45 days, a key demand from exhibitors seeking to protect box office revenues.

The assurance, however, comes at a time when industry stakeholders remain cautious about large-scale mergers. Trade body Cinema United has voiced strong opposition to the deal, warning that consolidation historically leads to reduced film output and fewer choices for audiences. Its President and CEO, Michael O’Leary, reiterated these concerns at the same convention, calling on regulators to block the acquisition.

Ellison, in response, maintained that the combined strength of Paramount and Warner Bros would instead expand opportunities for theatrical releases rather than limit them. His remarks were met with applause from theatre owners, particularly his commitment to a 45-day exclusive window, which has become a critical benchmark for the exhibition industry.

As regulatory scrutiny continues, the proposed merger remains a closely watched development, with its outcome likely to shape the future dynamics between studios and cinema operators in an evolving entertainment landscape.