Disney+ to use Amazon service for global expansion
SUBSCRIBE
JOBS
Go Back
2 weeks ago 07:07:52am

Disney+ to use Amazon service for global expansion

New Delhi, 03-May-2021, By IBW Team

Disney+ to use Amazon service for global expansion

With AWS as its preferred public cloud infrastructure provider, The Walt Disney Company leverages AWS’s proven global infrastructure to improve performance and reliability for Disney+ as the streaming service continues to scale globally.

Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, has said that The Walt Disney Company is leveraging AWS for the global rollout of Disney+, one of the largest online streaming video services in the world.

According to an official statement on the Amazon website, The Walt Disney Company relies on AWS as its preferred public cloud infrastructure provider to support the explosive growth of Disney+, which quickly surpassed 100 million subscribers only 16 months after launch in November 2019.

“Leveraging AWS’s fault-tolerant, highly performant infrastructure, The Walt Disney Company has been able to rapidly expand Disney+ to 59 countries across North America, Europe, Asia Pacific, and Latin America,” the statement said, adding Disney+ is expanding its use of AWS’s industry-leading services to include more than 50 technologies, such as machine learning, database, storage, content delivery, serverless, and analytics.

For example, Disney+ uses Amazon Kinesis (a service that makes it easy to collect, process, and analyze real-time, streaming data) and Amazon DynamoDB (AWS’s key-value database that delivers single-digit millisecond performance at any scale with built-in encryption and data recovery) to ingest content, metadata, and billions of customer actions each day, which enables viewers to add content to their Watch Lists, and start watching a video and pick it up on a different device, or make recommendations for what to watch next.

Disney+ also uses Amazon Timestream (AWS’s serverless, time-series database built for large scale ingestion, storage, and real-time querying of times-series data) to monitor the efficacy of their streaming platform to ensure that users continue to have access to the highest quality video content, Amazon claimed.

After announcing the intent to launch a dedicated streaming service in August of 2017, The Walt Disney Company spent a year laying the foundation for the streaming service. Leveraging a flexible, secured cloud video infrastructure powered by AWS, Disney+ was able to handle more than 10 million new Disney+ sign-ups within 24 hours of its November 12, 2019 launch, the statement said.

In order to meet consumers’ high expectations and handle the enormous global scale required, technologists behind Disney+ collaborated closely with AWS to balance loads and handle usage spikes to manage the huge peaks in demand from viewers for premium content like ‘Hamilton’‘Mulan’, and ‘The Mandalorian’.

“Disney+ has completely reinvented what’s possible in content delivery by challenging convention and using cloud technology to build a streaming product from scratch that had never been launched and marketed before on such a global scale,” said Joe Inzerillo, executive vice president & CTO, direct-to-consumer, The Walt Disney Company, adding, “AWS has been our preferred cloud provider for years, and its proven global infrastructure and expansive suite of services has contributed meaningfully to the incredible success of Disney+.”

“Disney+ brings beloved characters and timeless stories to a global audience through world-class direct-to-consumer video services,” said Carla Stratfold, vice president of AWS global and strategic accounts at Amazon Web Services, Inc.

According to Stratfold, “Only AWS’s proven global infrastructure and unparalleled set of capabilities deliver the reliability, scalability, and breadth of functionality to power one of the world’s most exciting streaming services and its expansion around the world. We look forward to continuing to provide comprehensive cloud capabilities and expertise to The Walt Disney Company to help them reinvent streaming entertainment for Disney fans globally.”


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    सैटकैब सिंपोजियम,आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक वार्षिक कार्यक्रम है, जिसमें ब्रॉडकास्टिंग एवं केबल टीवी इंडस्ट्री से जुड़े हुए लोग शामिल होते हैं और वर्तमान की स्थिति पर व इंडस्ट्री में भविष्य की संभावनाओं को लेकर के चर्चा की जाती है।

  • img
    BCS
    Ratna Awards

    बीसीएस रत्ना अवॉर्ड आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक वार्षिक कार्यक्रम है। इस कार्यक्रम में ब्रॉडकास्टिंग व केबल टीवी इंडस्ट्री से जुड़े हुए लोगों को इंडस्ट्री में उनके योगदान के लिए सम्मानित किया जता है।

  • img
    Chetna Yatra

    चेतना यात्र आविष्कार मीडिया ग्रुप द्वारा आयोजित एक वार्षिक कार्यक्रम है, जिसमें आविष्कार मीडिया ग्रुप के चेयरमैन डॉ- ए-के- रस्तोगी अपनी गाड़ी से पूरे भारत का भ्रमण करते हैं और भारत में मौजूद केबल ऑपरेटरों को जोड़ने का व व्यवसाय से हताश हो चुके ऑपरेटरों में एक जोश भरने का काम करते हैं।

  • img
    Imaan India Sammaan

    इमान इंडिया सम्मान आविष्कार मीडिया ग्रुप द्वारा आयोजित किया जाने वाला एक कार्यक्रम है, जिसकी शुरुआत 2012 में की गई थी।

Youtube Videos