Dettol and NDTV have announced the launch of the 11th season of their flagship campaign, Banega Swasth India, on October 2, 2024.

A decade ago, the campaign began with a bold vision: to prioritize hygiene and health across India. Today, it has grown into a national movement, impacting millions of lives and communities. This year’s theme, One World Hygiene, reinforces the idea that global hygiene challenges can be addressed with local solutions.

Started in 2014, Banega Swasth India was a pioneering initiative with the ambitious goal of integrating health and hygiene into every Indian household. Over the years, it has reached more than 24 million children, influenced communities, and gained the support of key leaders, including Prime Ministers, Presidents, Nobel laureates, and celebrities. With a focus on community-driven action, the campaign continues to advocate for a healthier, cleaner, and more hygienic India, the news channel said in a press release.

The event on October 2 marked not only the beginning of the new season but also a reflection on the campaign’s journey. Featuring policymakers, health advocates, and grassroots leaders, the event highlighted the impact of the campaign over the years. The One World Hygiene theme called for renewed efforts to ensure every individual plays a part in improving hygiene standards locally, with the potential for global impact.

Gaurav Jain, Executive Vice President of Reckitt South Asia, emphasized the campaign’s growing global relevance, stating:“As we step into the 11th year, our mission is to expand the impact globally. With ‘One World Hygiene,’ we aim to ensure no one is left behind in the pursuit of a healthier future for all.”

Sanjay Pugalia, Editor-in-Chief of NDTV Network, echoed these sentiments, reflecting on the long-standing partnership between NDTV and Reckitt: “Our association has been instrumental in making Banega Swasth India one of the most impactful campaigns for health and hygiene in the country. We look forward to continuing this incredible journey.”

Throughout its 10-year journey, Banega Swasth India has continually evolved. Key milestones include:

• Year 9: The campaign focused on reaching marginalized and tribal communities, under the theme Lakshya Sampoorn Swasthya Ka.
• Year 10: Celebrating a decade of impact, Dus Ka Dum addressed remaining health challenges, launching Dus Kadam, an initiative to empower communities through collective action.

As Banega Swasth India enters its 11th season, the focus shifts to local engagement, with an understanding that small, community-based actions can lead to global change. The campaign invites every Indian to take ownership of their community’s health and hygiene, reaffirming the message that we all have a role to play in building a healthier world.