DD to telecast India tour of WI in multiple languages
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10 months ago 02:15:44pm Television

DD to telecast India tour of WI in multiple languages

New Delhi, July 06-2023, By IBW Team

DD to telecast India tour of WI

Doordarshan (DD) has announced that it will be telecasting the India Tour of the West Indies, a month-long bilateral cricket series. The series includes two Tests, three ODIs, and five T20Is, and will take place from July 12 to August 13.

DD Sports, along with regional channels like DD Podhigai, DD Saptagiri, DD Yadagiri, DD Bangla, and DD Chandana, will provide viewers with the option to watch the games in multiple languages including Hindi, English, Tamil, Telugu, Bangla, and Kannada. The T20Is and ODI series will be telecast in these languages, while the Test matches will be aired on DD Sports. The primary telecast on DD Sports will be a combination of Hindi and English.

This move by DD ensures that a wide range of audiences can enjoy the series in their preferred languages, making it the most extensive coverage of an India bilateral cricket series by a free-to-air channel. The aggregate reach of all the channels telecasting the series is over 160 million, Financial Express reported.

Samskaara Entertainment Private Limited has been appointed as the agency responsible for selling the ad spots across the DD network for the cricket series.

Cricket enthusiasts can look forward to watching established players like Rohit Sharma, Virat Kohli, and Hardik Pandya, as well as young talents such as Yashasvi Jaiswal and Ruturaj Gaikwad, who will be seeking to make their mark in the series.

While DD will provide television coverage, the digital platform FanCode, as the primary media rights holder, will stream the entire series, offering an immersive viewing experience to its premium authenticated users.

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