Viacom18 celebrates Garfield's 45th birthday with exclusive collection
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8 months ago 01:30:56pm Television

Viacom18 celebrates Garfield’s 45th birthday with exclusive collection

New Delhi, July 06-2023, By IBW Team


Viacom18 Consumer Products is marking the 45th birthday of the beloved cartoon character Garfield with a special and exclusive collection of merchandise. Garfield, known for his lazy yet lovable personality and his obsession with coffee and lasagna, has been a global icon for decades.

As per company’s press release, the new multi-category Garfield collection is a collaboration between Viacom18 Consumer Products and Paramount Consumer Products, and it features a wide range of products to cater to fans of all ages.

The collection includes shirts, t-shirts, sweatshirts, and athleisure wear, ensuring that Garfield enthusiasts can incorporate their favorite character into their everyday style.

To further elevate the birthday celebrations, Viacom18 Consumer Products has planned unique and engaging initiatives across its network’s brands. Roadies Koffeehouz, a popular brand associated with the network, is offering exclusive discounts on coffee and food as part of the celebration.

The collaboration extends to prominent partners such as Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store, who will actively promote and feature the Garfield merchandise through branding, promotions, mall activations, and in-store displays.

The festivities will not be limited to physical stores alone. MTV India, Voot, and Colors, the network’s digital platforms, will also join in celebrating Garfield’s anniversary by creating engaging content and interactive experiences for fans online.

Sachin Puntambekar, the Business Head of Consumer Products at Viacom18, expressed his excitement about the exclusive collection, stating that Garfield’s universal appeal as a pop-culture icon makes this range highly anticipated among fans. The team behind the collection is confident that Garfield enthusiasts will be delighted with the diverse selection of merchandise available.

For the convenience of fans, Garfield merchandise is available both online and offline. Leading retail outlets such as Reliance, Azorte, The Souled Store, Celio, Bewakoof, and Athlizur are stocking the collection, ensuring that fans across India can easily access and purchase their favorite Garfield items. The pricing of the collection ranges from INR 299 to 3,999, making it accessible to a wide range of budgets.

With the launch of this exclusive collection and the extensive promotional activities planned, Garfield’s 45th birthday is set to be a memorable occasion for fans in India. Whether it’s sporting a Garfield-themed shirt or enjoying special discounts at Roadies Koffeehouz, this celebration offers something for everyone who has grown to love and cherish the iconic orange cat over the past four and a half decades. 


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