DD, AIR News score high on consumer trust, authenticity

That India trusts its good old public broadcaster has been corroborated again by a recent report of the Reuters Institute, which revealed the news network of Doordarshan and All India Radio enjoys highest trust, the public broadcaster said Wednesday.

“India registered a small increase in news trust, improving its overall position among the 46 markets. Legacy print brands and public broadcasters, such as DD News and All India Radio, continue to enjoy high trust among the survey respondents, while 24-hour television news channels are less well trusted along with newer digital-born brands,” the official pubcaster statement quoted from the Digital News Report 2022 of the Reuters Institute.

The survey of the Indian news brands by the Reuters Institute shows that ‘Sabka Vishwas’ (everbody’s trust) on the authenticity and accuracy of news by AIR and DD News stands at 72 percent and 71 percent, respectively.

According to the report, the statement said, apart from the high level of trust in DD News and AIR News even the reach of both DD News and All India Radio has increased.

This continued trust ‘Sabka Vishwas’ in DD and AIR has strengthened further, thanks to the contribution of the robust digital presence of DD and AIR that has been built lately.

The Reuters Institute claims that its Digital News Report 2022 measured the digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets, covering half of the world’s population.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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