CSK-RCB match nets record 2.4 cr concurrent viewership on JioCinema

On April 17, the TATA IPL 2023 match between Chennai Super Kings and Royal Challengers Bangalore (RCB) on JioCinema had the greatest concurrent viewership ever.

The concurrent viewership on JioCinema reached 2.4 crores during the final over of the match’s second innings. Chennai won by innings and eight runs. JioCinema has been airing IPL matches for free for all fans.

JioCinema continues to achieve new engagement records daily.

On a daily basis, the streaming software adds millions of fresh spectators to the IPL.

During the final match of the 2019 season, the highest viewership on Disney Hotstar was 1.86 crore.

The free streaming of the TATA IPL 2023 by JioCinema for all Indian viewers has led to a record-breaking number of views. Furthermore, JioCinema has the largest ever number of apps installed.

In terms of sponsorships and advertisers, JioCinema has well outpaced the IPL’s TV rights holder. The streaming app has secured 23 major sponsors for the tournament, as well as most of the country’s prominent brands as advertisements.

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N.K. Rouse, COO, NXT Digital Ltd

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Vynsley Fernandes, MD & CEO, NXTDigital Limited

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Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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