GECs - Indian Broadcasting World

‘Bigg Boss Marathi’ S6 attracts nine sponsors across Colors Marathi, JioHotstar

‘Bigg Boss Marathi’ Season 6 has drawn strong advertiser interest, onboarding nine prominent brands as sponsors across Colors Marathi and JioHotstar. The robust sponsor lineup once again underlines the franchise’s ability to deliver scale, cultural relevance and deep consumer engagement across both television and digital platforms.

Herbalife continues support to women’s cricket via WPL 2026

Herbalife India, a health and wellness company, yesterday said it is continuing its association with the Board of Control for Cricket in India (BCCI) as the Official Nutrition Partner for the TATA Women's Premier League (WPL) 2026 season.

The partnership, the company said, reaffirms ...

Shilpa Shetty adds festive charm to ‘MasterChef India’s’ harvest special

As ‘MasterChef India’ continues to bring stories from kitchens across the country, the popular cooking reality show marked the harvest season with a special episode rooted in tradition, togetherness and cultural pride. Coinciding with festivals such as Pongal, Makar Sankranti, Lohri and Magh Bihu, the Harvest Special episode emerged ...

Zee Telugu announces Sankranti weekend special

Zee Telugu has lined up a festive programming slate for the Sankranthi weekend, bringing together a film premiere and a celebratory event show for its viewers. The channel will air the World Television Premiere of the comedy-drama ‘Mithra Mandali’ on Sunday, January 11, at 3.30 pm, followed by the Sankranthi special programme ‘Sankr...

Zee Zest Unlimit Awards 2026 open for food, travel entries

Zee Zest Unlimit Awards, one of India’s leading platforms recognising excellence across food, travel and lifestyle, has officially opened registrations for its 2026 edition. With the theme ‘Redefining Excellence’, the upcoming awards aim to celebrate individuals, brands and experiences that are shaping creativity, qu...

‘Mahadev & Sons’ traces love, legacy and rebellion in a family bound by rules

COLORS is set to deepen its family drama slate with ‘Mahadev & Sons’, a new daily show that delves into the fragile balance between love, trust and betrayal across generations. Set against the spiritual backdrop of the temple town of Hardoi, the series brings to life a story born from forbidden love and shaped by the consequences it...

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EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!