Snapchat

Snapchat sees 10-fold growth in advertisers in India over two years

Snapchat has reported significant growth in its advertising business in India, revealing that the number of advertisers on the platform has increased tenfold over the past two years. The company also said that the number of advertisers spending consistently across all four quarters has tripled during the same period, highlighting the platform's ...


India Games

India Games showcase to debut at Summer Game fest

In a major boost for India's growing game development ecosystem, NODWIN Gaming and Nodding Heads Games have announced the launch of the inaugural ‘India Games Showcase’ (IGS), a dedicated digital event designed to bring Indian-made games to a global audience. The showcase will premiere on June 8 a...


YouTube

YouTube introduces new CTV reach metric

YouTube has introduced a major update to its audience measurement system with the launch of a new unique reach metric designed specifically for Connected TV (CTV) viewing. The move marks a significant shift in how digital video consumption is tracked, bringin...