OTT - Indian Broadcasting World

Omnicom, JioStar launch unified in-content ad solution for NIVEA India

Omnicom Media India has partnered with JioStar and Whisper World to introduce a unified In-Content Advertising (ICA) solution that enables brands to reach audiences seamlessly across linear television, OTT platforms and connected TV. The initiative has been ...

ZEE5 brings cricket-fuelled drama ‘Mammatiyaan Stars’ on June 26

ZEE5 is set to expand its Tamil content slate with the launch of ‘Mammatiyaan Stars’, a six-episode original sports drama that celebrates the passion, emotions, and unwavering devotion of cricket fans. The Tamil series will premiere exclusively on the streaming platform on June 26. Directed by Savir Sudhakar and produced by Singaravelan under...

Zee Marathi revives ‘Home Minister’,‘Sa Re Ga Ma Pa’

Zee Marathi is bringing back two of its most iconic and long-running shows, ‘Home Minister’ and ‘Sa Re Ga Ma Pa’, in a move that is expected to rekindle nostalgia among viewers while strengthening the channel’s connection with Marathi audiences. The return of the two popular franchises also marks the comeback of familiar faces Aadesh Bandekar...

Sony MAX celebrates 25 years of Aamir Khan productions

Sony MAX has announced a special one-day programming event to mark 25 years of Aamir Khan productions. the celebration will take place on 28 June 2026, featuring a curated film festival showcasing some of the production house’s most iconic and impactful films. ...

JioSaavn launches ‘Music Profile’ feature

JioSaavn, India’s leading audio streaming platform, has launched a new feature called ‘Music Profile’ to make music listening more personalized and engaging. the new feature allows users to explore and express their music taste through a unique identity cal...

On ‘Tum Ho Naa’, Shinjini Kulkarni dwells on carrying Pt. Birju Maharaj legacy

Renowned Kathak exponent Shinjini Kulkarni, granddaughter of legendary Kathak maestro Pandit Birju Maharaj, shared an emotional and deeply personal account of carrying forward one of India's most celebrated artistic legacies in the upcoming episode of ‘Tum Ho Naa – Ghar Ki

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!