OTT - Indian Broadcasting World

Amazon MX Player launches ‘Famously Fit’ with brand partnerships

Amazon MX Player has launched its new fitness-led unscripted series ‘Famously Fit’, bringing together celebrity workouts, candid conversations and brand integrations in a high-energy format. The first episode of the six-part weekly series premiered on March 27, with new episodes scheduled to drop every Friday. According to an

Netflix ups subscription fees across all tiers in US

Netflix has increased prices on all its plans in the U.S., as the streaming giant pushes into new programming formats such as video podcasts and live sporting events, Reuters reported. The company's ad-supported tier will now cost $8.99 a month, compared with $7.99 earlier, while prices for its standard plan rose $2 per month to $19.99, accor...

Aamir says always wanted ‘Sitaare Zameen…’ to have OTT release

Superstar Aamir Khan yesterday said that an OTT release for his 2025 movie ‘Sitaare Zameen Par’ was always part of the plan, but did not want it to be immediately after the film’s theatrical run. The film will now make its streaming debut on SonyLIV on April 3.

Directed by R...

Dish TV, &TV partner for ‘Bhabiji Ghar…’ interactive integration

Dish TV India has partnered with &TV to introduce an in-show engagement initiative related to a popular sitcom ‘Bhabiji Ghar Par Hai 2.0’, marking a fresh approach to brand storytelling and audience interaction. The initiative, titled ‘Haso Khelo Jeeto’, blends content with participation, aiming to create a more immersive viewing expe...

HBO releases first teaser of ‘Harry Potter’; to debut X-mas ’26

American premium cable network HBO has released the first teaser for its much-awaited Harry Potter series, giving fans a glimpse at a brand new Boy Who Lived and a reimagined Hogwarts. The eight-episode first season is set to debut on Christmas 2026 on HBO and will be available to stream exclusively on HBO Max.

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Ultra Jhakaas OTT brings Marathi theatre to screens with ‘Teesri Ghanta’

Ultra Jhakaas OTT is marking World Theatre Day with the return of its theatre IP ‘Teesri Ghanta, Punha Ekda’, bringing a curated selection of Marathi plays to digital audiences. The new edition goes live on March 27, featuring over 25 nataks, taking the platform’s total theatre library to more than 75 plays. According to a press release issue...

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!