hoichoi CEO holds forth on FM radio, other new initiatives

hoichoi CEO holds forth on FM radio, other new initiatives

Bengali-language OTT platform hoichoi is entering a new phase of growth, driven by format expansion and changing audience behaviour, according to CEO Soumya Mukherjee. In a LinkedIn post yesterday, Mukherjee reflected on how the platform’s journey over the past few years has gone beyond scale, focusing instead on how Bengali audiences discove...


Mastiii 4

‘Mastiii 4’ emerges a must-watch title on ZEE5

The adult comedy ‘Mastiii 4’ has quickly climbed to the top of ZEE5’s must-watch movies list, finding renewed popularity among digital audiences after its streaming release. Known for its unapologetic humour and high-energy storytelling, the film is drawing view...


Prime Video

Prime Video curates 13 films, series to set the mood this Valentine’s Day

Whether Valentine’s Day calls for grand romance, complicated relationships or something delightfully offbeat, Prime Video has lined up a carefully curated watchlist to match every mood. From classic love stories and modern rom-coms to dark, twisted takes on relationships, the platform’s latest selection brings together 13 films and series des...


ZEE5

ZEE5 Malayalam to stream ‘Nellikkampoyil Night Riders’ from Feb 6

ZEE5 Malayalam is set to premiere the Malayalam film ‘Nellikkampoyil Night Riders’ digitally from February 6, bringing audiences a genre-blending tale that combines mystery, humour and elements of the supernatural. The film invites viewers into the atmospheric village of Nellikkampoyil, where folklore, fear and youthful ambition collide over ...