Delhi court upholds TRAI’s powers to regulate on TV ads/hour
ASCI: 97% violative ads on digital platforms; large number on Meta
Chaupal partners ADMOTT to expand OTT brand placement
Govt revamps PM-WANI initiative to simplify public WiFi access
Uday Shankar flags cricket rights inflation; calls for smarter media economics
Zee Cinema unveils June slate with over 40 movie premieres
ZEE5 Bangla brings ‘The Academy Of Fine Arts’
Bengal T20 League 2026 to stream Live on JioHotstar
NDTV Marathi Manch 2026 to spotlight women driving Maharashtra’s growth
Sony’s ‘Tum Ho Naa’ launches contest to celebrate everyday women
Over the Top Platforms are named about devices that go ‘over’ a cable box to give the user TV content through the Internet connection.
JioStar has rolled out its latest ‘Watch on HD’ campaign, positioning high-definition viewing as the default way to experience the TATA IPL on linear television. Anchored by a relatable brand film, the campaign highlights how audiences, especially younger viewers, are increasingly expecting HD as a baseline ...
Frodoh has partnered with Chaupal to introduce what they describe as an industry-first “first-screen” monetisation framework, aimed at unlocking new revenue streams for subscription-led streaming platforms without disrupting the viewing experience. The new model shifts advertising away from content play...
JioHotstar has introduced a new commerce signal-led advertising capability, marking a shift towards intent-driven audience engagement at scale across its streaming platform. The move is designed to go beyond conventional targeting by enabling brands to connect with users based on real purchase intent signals, creating a more action-oriented and ...
Lionsgate Play has outlined an aggressive growth roadmap, announcing a massive Hollywood content push for 2026 alongside the return of ‘Heated Rivalry’ Season 2, slated for release in 2027. At the core of this expansion is a strategic shift towards a m...
Tata Play Binge has expanded its micro-drama offering ‘Shots’ by onboarding Pocket Films, strengthening its push into short-format, mobile-first content. The move brings a mix of micro-dramas and short films to the platform as part of its ad-supported catalogue. With this a...
The political thriller ‘Prathichaya’, starring Nivin Pauly, is set to premiere on JioHotstar from April 24, bringing a layered narrative of power, politics, and personal redemption to digital audiences. Written and directed by B. Unnikrishnan, t...
