TV Ad demand weakens as ratings blackout hits festive season

Television advertising demand is slowing as the TV ratings blackout continues ahead of the festive season, according to a report by The Economic Times today. BARC India has withheld TV ratings since week 24 following an Information and Broadcasting Ministry directive. BARC India released ratings for the April-June quarter only up to week 24. ...


Apple TV

Apple TV unveils ‘Stillwater’ S5 trailer

Apple TV has released the official trailer for the fifth season of its award-winning animated kids and family series ‘Stillwater’. According to an Apple TV press release yesterday, the new season will premiere on August 21, 2026, with five episodes. Base...


Casagrand partners with AdLift for AI search visibility

Real estate developer Casagrand has appointed digital marketing agency AdLift to strengthen its visibility across AI-powered search and discovery platforms. Under the mandate, AdLift will deploy its proprietary AI Search Visibility platform, Tesseract, to help Casagrand track and improve how its brand appears on platforms such as ChatGPT, Gem...


Indian music industry faces over Rs.350 cr annual sync revenue risk

The Indian music industry could be losing upwards of Rs.350 crore in annual sync revenue due to the unlicensed commercial use of copyrighted music across social media platforms, according to a ContentLens press release yesterday. The AI-powered intellectual property protection platform said the estimate is based on revenue-at-risk assessments...